Social Media & Online Reputation
Even though social media has been around for a while now, it’s still deemed the new kid at school, with many businesses a little unsure how to get the best from it or if it’s even relevant to them.
We’re passionate about putting this social media query to bed. Social media now plays a major role online, not only in our personal lives but in the business world too. For many of our clients Facebook acts as a customer service tool while Pinterest drives orders. We have clients that win new business via targeted LinkedIn campaigns while using Twitter to promote events. It’s about testing what works for you.
Then there’s the role social media plays on your overall web and search engine presence.
The list below explains why you should be using social media……………..
Social media is often the first place your customers, or potential customers, will go to praise you, or to voice their concerns. You need to be there to thank them for their kind words or alleviate their worries. If you’re not present on social media they will still talk about you, you just won’t have the opportunity to talk back . JAW Digital can offer:
- Advice on how to manage social media customer service
- Full customer service/community management
Search Engine Presence
Search engine presence
Social media channels appear in the search engine results. Therefore the benefits of having a presence on relevant social media channels is obvious. The more places on that your business can inhabit on the first page of Google the better. We can:
- Advise on what channels are the most appropriate for your business
- Set up well optimised, highly searchable, social media profiles.
Social media is an excellent way to extend the reach of your brand. With social media browsing forming part of the everyday for many people, what better place to do it. We can:
- Optimise your social media profiles to match your on and offline brand
- Ensure the messaging on your social channels is in line with brand tone of voice
- Manage your channels to ensure consistency across the board.
Social media advertising is an incredibly targeted way to reach potential customers. With the ability to reach people based on location, interests and habits, we can help you establish who your target audience is and which channels to reach them on. We’ve helped businesses from SMEs to high street retailers extend their organic social media reach through social ads and we can do the same for you by:
- Earmarking the best channels to assign ad spend to
- Setting up and managing your ad campaigns for optimum reach